TVS Motor to unveil affordable electric scooter before the festive season TVS Motor is all set to enter the budget EV space with an all-new electric scooter that will be launched before the festive season and priced at under ₹1 lakh.
This strategic entry will be competing against Ola, Ather, and other competitors in India’s growing EV market.
A ₹85,000 Electric Scooter: What We Know So Far
TVS will soon launch its cheapest electric scooter, which we expect could be priced at ₹85,000 (ex-showroom). This sub-iQube could come with a smaller range, a smaller battery pack and possibly a hub motor to keep the prices in check.
While the company has not officially announced the name of the scooter, it is suggested that the EV could launch as a new variant or could be introduced under an all-new sub-brand.
Featuring less advanced features and a more compact design, the EV will serve the needs of urban dweller commuters who want to make the most of practical, environmental and budget-friendly mobility.
Why Does This Launch Matters for the EV Market?
The sub-₹1 lakh electric scooter market has largely been unexplored in India, with very few choices for budget-conscious buyers.
TVS’ launch will change this as they have priced their electric scooter at an affordable price point and it will be an alternative to Ola’s S1X and Ather’s premium electric scooters. The price band is also important as it will take EVs mainstream, away from the metro cities into smaller towns and others that are more rural.
Given the increase in fuel costs and an increasing concern about the environment, these affordable electric scooters are likely to appeal to first-time EV purchasers. With an attractively priced model in its lineup, TVS is all set to challenge the lead in the movement towards low-cost, sustainable mobility all over India.
Competitor Comparison: Ola S1X vs TVS’ New EV
TVS is gearing up to launch its low-cost electric scooter and would be rivalling the likes of Ola and Ather, which have strong representation in the budget and premium EV segments. Let’s take a look at how TVS upcoming scooter fares against its rivals in terms of pricing, features and, performance.
| Feature | TVS New Electric Scooter | Ola S1X | Ather 450X |
| Price | ₹85,000 (expected) | ₹79,999 | ₹1,10,000+ |
| Range | ~80-100 km | 91 km | 85-100 km |
| Motor Type | Hub Motor | Hub Motor | Mid-Drive Motor |
| Battery Warranty | Expected 3 years | 8 years | 3 years |
| Top Speed | 60-70 km/h | 60 km/h | 80 km/h |
| Charging Time | 5-6 hours (approx.) | 6 hours | 4 hours |
| Key Feature | Budget-friendly, city commuter | Affordable, great for first-time EV users | High-tech features, longer range, fast charging |
This comparison gives us an idea of where TVS’ new electric scooter falls in a rapidly expanding space, offering a mix of affordability and necessary features and just enough teeth to bite into Ola and Ather.
Launch Timeline and What to Expect Next?
The new TVS electric scooter is likely to be introduced on sale on the market before the festive period, with a likely launch time frame of August to September. Deliveries are expected to start by October, meaning just in time for Diwali and cash in on the festive shopping spree. Until we get an indicator of the same, TVS might give consumers a sneak peek of the model’s design and features through social media or could even showcase it at EV expos in the near future while giving the masses to a taste of what’s to come before the official debut.
The electric scooter under-₹1 lakh space is fast filling up in India, and TVS’ upcoming launch marks a major push in the direction of more consumers taking to electric mobility in the form of scooters.
Having a strong brand and pricing that will surely undercut the competition, TVS is all set to disrupt the market with a reliable and eco-friendly alternative for budget-conscious buyers. Affordable EVs are the future of personal transportation If the battle of cheap EVs.
