Tesla’s Cybertruck, which was once all the rage, is finding a dose of reality in its situation. While the hype was real and there are over 1 million reservations, the electric pickup is not finding its market. To boost sales, Tesla has enacted major price cuts with some models offering up to $6,000 off.
The automaker’s aggressive pricing plan comes as the company has a lot of stock and weak demand. As of early 2025, there were about 2,400 leftover Cybertrucks that were worth over $200 million and counted as discontinued 2024 models.
Tesla has stopped some lines altogether, reduced the manufacturing run of others, and sent staff to work on the Model Y, which continues to have greater market demand. Since the start of the month, the company has only sold about 100 vehicles, as it continues to try and move its more premium electric pickup.
Big Discount on Foundation Series to Clear Inventory
All models have reduced pricing, but the Foundation Series has the maximum discounts. The premium models get up to $6,000 off, and standard models get up to $4,000 off.
The price drops are to make the 2024 models more appealing as the 2025 Cybertruck will offer the $7,500 federal EV tax credit, which the older models will not.
Tesla’s decision to offer such deep discounts indicates that it is crucial that the company clear its inventory, its Cybertrucks, and achieve its sales targets.
The company had earlier set its sales target at 250,000 Cybertrucks in 2025, but as of now has sold only around 25,000 units, which makes that target increasingly unachievable. Analysts now put the sales of Tesla Cybertrucks in 2025 at just 21,000 units, a far cry from that projection.
Discounts and Price Cuts: Tesla’s Strategy to Boost Cybertruck Sales
Tesla’s price cuts aren’t just aggressive, they’re essential. With thousands of unsold Cyber Trucks sitting in inventory, the company is using deep discounts to try and kickstart stagnant sales. The Foundation Series models, once seen as premium offerings, are now being offered with up to $6,000 off.
This maneuver, however, comes on the heels of a dismal sales run, with only about 100 Cybertrucks sold this month. Tesla’s original goal of selling 250,000 Cybertrucks by 2025 seems overly ambitious now, especially with the number sold so far at only 25,000. Just in time for the end of the year, and analysts believe the total may plummet down to just 21,000.
By lowering prices now, Tesla wants to make the 2024 models as alluring as possible, especially since these models will not qualify for the $7,500 EV tax credit that will be available to the 2025 models.
Those price cuts are Tesla’s only real lever for inventory sell-through and to remain relevant in a space filled with less expensive EV options and consumer tastes that are evolving.
Tesla’s Future Plans Depend on Discounting Strategies and Clearing Inventory
Tesla’s heavy discounts aren’t just about quick sales, they’re part of a bigger play. The company knows clearing out the 2024 Cybertruck inventory is crucial if it wants to make room for future models and regain investor confidence.
By cutting prices now, Tesla is hoping to spark enough demand to meet its upcoming sales goals.
The plan goes beyond moving old stock. With new models qualifying for the federal EV tax credit, the pressure is on to shift current inventory before those incentives kick in.
It’s also about optics, showing that Tesla can still drive volume, even if margins take a hit. Whether this gamble pays off or not will decide if Tesla can maintain its edge or risk falling behind in a market that’s changing fast.
