Mumbai, August 5, 2025 – Tata Motors has officially launched the Safari Adventure X persona, beginning at ₹19.99 lakh (ex-showroom), as part of a refreshed, streamlined lineup for its flagship SUV.
Positioned between the Pure X and Accomplished X, this mid-tier trim brings premium comfort and tech features previously exclusive to top-end variants.
In true Tata fashion, the Adventure X adds adventure-ready upgrades—with ADAS, panoramic roof, and luxury cabin design—while retaining the rugged DNA the Safari is known for.
Deliveries start immediately, with introductory prices valid till 31 October 2025. Tata’s goal: make top-tier tech and premium appeal accessible to more buyers without compromising safety, space, or performance.
Safari Adventure X Luxury Features
Twin Digital Screens & Voice‑Assisted Panoramic Sunroof
Adventure X gets a 26.03 cm (10.25″) ultra‑view touchscreen infotainment and a 10.25″ fully digital instrument cluster, both connected and crisp.
The panoramic sunroof now includes voice controls to open, close, or tilt—an intuitive luxury touch especially useful when your hands are full or dirty outdoors.
Ergo‑Lux Driver Seat With Memory
The driver’s seat is six‑way electrically adjustable and comes with memory and welcome/retract functions—once rare in this segment.
It greets the driver, adjusts to preferences automatically, and retracts when the engine is off for easier exit.
Level‑2 ADAS with Adaptive Cruise
A standout upgrade for Safari at sub‑₹20 lakh: ADAS Level‑2 suite, including adaptive cruise control, forward collision warning, lane‑keep assist, and driver attentiveness alert—available only with automatic gearbox variants.
360° HD Surround‑View Camera & Auto Park Brake
Parking in crowded city lanes is easier with a 360-degree HD camera system, paired with an electronic parking brake and auto-hold.
Add in trail‑hold brake logic, and it becomes useful even on rough terrain or uphill starts.
Trail Response & Multi‑Drive Modes
Adventure X features Trail Response modes—Normal, Rough, Wet—as well as drive modes: City, Sport, Eco.
These let you tailor throttle response and braking feel to terrain conditions or driving style—ideal during monsoons or mild off-road tracks.
Premium Cabin Styling & Comfort
The Safari Adventure X offers exclusive Adventure Oak interiors—tan-accented leatherette paired with sculpted dashboard styling.
Other upgrades include a 4‑spoke phygital steering wheel with illuminated Tata logo, auto-headlamps (Trail Sense), rain-sensing wipers (Aqua Sense), and rear wash/wiper functions.
Safety Tech You Can Trust
Standard safety tech includes 6 airbags, electronic stability program (ESP), quad-disc brakes, driver doze-off alert, and a 5‑star Global NCAP rating carried over from existing trims—ensuring Adventure X doesn’t sacrifice safety for features.
Engine & Drive Options
Under the hood, Safari retains its familiar and reliable 2.0L Kryotec turbo-diesel, producing ~170 PS and 350 Nm torque, coupled optionally with a 6-speed manual or automatic gearbox—the latter necessary for ADAS and adaptive cruise features.
Final Verdict
Tata’s launch of the Safari Adventure X persona is a smart move: it brings luxury, technology, and safety to a sweeter spot in the price ladder, starting just under ₹20 lakh.
That means much of the premium spec list—twin digital displays, memory seat, ADAS, sunroof, trail modes—is now accessible in a package that blends ruggedness with convenience.
For buyers who considered stepping up to Accomplished X but balked at the price, Adventure X offers most of the same features at a lower cost.
It also simplifies the series by merging older trims into a clear persona structure: Smart, Pure X, Adventure X+, and Accomplished X variants across both Safari and Harrier lines.
If you’re shopping for a mid-premium SUV under ₹25 lakh featuring serious tech and off-road readiness—against rivals like XUV700, MG Hector Plus, or Hyundai Alcazar—the Safari Adventure X makes a powerful, well-rounded case.
