Businessman and film producer Raj Kundra, who has been involved in multiple businesses and is the husband of Bollywood actress Shilpa Shetty, is in the news again.
And now, it’s for being the first Bollywood celeb to own the ultra-luxurious Lotus Eletre electric SUV, marking a trend towards green mobility.
The Purchase of Lotus Eletre by Raj Kundra: When and What
In August 2024, Raj Kundra took delivery of the Lotus Eletre, the British carmaker’s debut all-electric hyper-SUV. At a price of around ₹2.55 crore (ex-showroom), this high-performance electric car is not a common sight on Indian roads, let alone in the garages of celebrities.
Kundra’s shiny yellow colour on the Eletre made him the first one in town from Bollywood town to bring this futuristic ride home. The car was seen arriving at his residence in Mumbai, garnering media attention given its sporty nature, tech savviness and green credentials.
Lotus Eletre: A Brief Overview
Lotus Eletre is an ultra-high-performance premium electric SUV blending sustainability and extreme design. It gets up to 373 miles on a single charge, thanks to its 100 kWh battery.
Eletre has unique, cutting-edge technology, utilising an advanced infotainment system, autonomous driving, and ultrareactive electric drivetrain. The Eletre is very well equipped with advanced tech and DriveAutonomously driving built-in.
The 0-100 km/h time of 3 seconds is fast enough to confirm it’s not only an eco-car but a screaming performance beast. Setting new standards in the luxury EV space is the Lotus Eletre which is a game changer for India’s auto industry.
Motivation Behind the Purchase
Raj Kundra’s investment in the Lotus Eletre isn’t just to own a luxury car; it definitely seems like a statement move. A tech-savvy entrepreneur whose interests cut across wellness, sports and entertainment, Kundra has been an early adopter of innovation in his ventures.
Choosing a pure electric performance SUV also supports the increasing global focus on sustainability, with the Eletre becoming a true statement of eco-luxury.
According to sources close to the Kundra family, the latter has been getting more and more interested in green technology and has opted for future-forward thinking. The Lotus Eletre combines sophistication, speed and sustainability, so the cherry-red model would probably be an attractive choice for someone with Kundra’s lifestyle and image.
Perhaps his decision was also affected by soaring fuel costs, environmental concerns and his desire to be a trailblazer in celebrity circles. In selecting the Eletre, Raj has not just indulged in a luxury upgrade; he has also made an unequivocal environmental statement.
Public Reaction and Media Coverage of Raj Kundra’s Lotus Eletre
Raj Kundra’s Lotus Eletre shook the internet, and no sooner had it become a hot trending topic across media and social platforms. The videos and photos of the bright yellow EV reaching his residence in Mumbai went viral, eliciting admiration and curiosity.
Commenting fans lauded the bold colour and a change of direction in automotive mobility. Media weighed in, describing the purchase as “visionary” and “trailblazing” for Bollywood.
Media organisations such as ABP Live and CarToq carried the news in their column and described not just the car’s specifications but also the fact that Kundra was the first Bollywood celeb to own the Eletre.
