The XUV 3XO EV is the much-awaited addition to Mahindra’s electric vehicle (EV) range. The new SUV will be positioned under its XUV400 offering and aims to cater to India’s affordable electric SUV segment.
The XUV 3XO EV will compete with the likes of the Tata Nexon EV , and with the Indian EV market becoming more and more competitive, Mahindra’s low-end electric SUV too will emerge to be a strong player in the sector of EV as well.
Production Timeline and Targets
Mahindra is targeting to start series production of the XUV 3XO EV in November 2024 and has a grand target to produce 1,500-1,800 units a month.
This volume will form part of the company’s overall target of manufacturing 12,000 units across all variants – petrol, diesel and electric. With such estimations at its disposal, Mahindra is hopeful that it will be able to cater to the growing need for affordable electric SUVs in India.
Design and Features
The Mahindra XUV 3XO EV is the same size as its ICE-bred cousin, 3,990mm long, 1,821mm wide, and standing 1,647mm tall.
It has EV-specific touches such as a blanked-off grille and copper trim, but also a smooth, modern silhouette and joined LED light graphics.
On the inside, the XUV 3XO EV receives a 10.25-inch digital instrument cluster, a 12.3-inch screen, a panoramic sunroof, and a Harman Kardon premium sound system. It also has safety features such as Level 2 ADAS, a 360-degree camera and up to 6 airbags that ensure a comfortable and tech-friendly driving experience.
Battery, Range, and Performance
The Mahindra XUV 3XO EV is available with two battery packs to match the desired range. One offers 34.5 kWh with 359 km, while the other gets 39.4 kWh and has a full range of 456 km.
Both versions are equipped with an electric motor that generates a maximum power of 150 PS and is paired with a maximum torque of 310 Nm. The car can also charge quickly for fast power refreshment, and its front-wheel-drive (FWD) platform makes for comfortable, efficient driving, as well. Battery options. Here are the batteries side by side:
| Battery Size | Range | Power Output |
| 34.5 kWh | 359 km | 150 PS |
| 39.4 kWh | 456 km | 150 PS |
Pricing Strategy and Market Positioning
The Mahindra XUV 3XO EV would get a price tag of between ₹15 lakh and ₹18 lakh, ensuring that it will be a strong competitor in the entry-level electric SUV category.
It would be slotted under the XUV400 EV and would provide an affordable alternative to hot sellers like the Tata Nexon EV.
Based on its pricing and feature-packed design, the XUV 3XO EV could become a strong contender in the heavily burgeoning electric SUV market in India, giving well-established and burgeoning electric SUVs a run for their money.
Launch Timeline and Market Expectations
The Mahindra XUV 3XO EV is due to go on sale in June 2025 and is highly anticipated by the Indian audience. There are also encouraging signs on the market, in polls, 76% of the potential buyers are interested, and 53% say the price is acceptable.
The stylish look and contemporary features further fuel its appeal, making the XUV300 EV a formidable player in the growing EV market with the promise of power and budget.
The Mahindra XUV3XO is set to show its significant impact on India’s EV landscape with a wide focus on the competitive pricing, advanced features and strong market positioning, making it a kind that people who like to go for. Thus making it a choice for many Indian sustainability-conscious consumers.
